Jim Doak, CCC

Chief Creative Officer, Founder JWD Culinary Consultancy
Chef/ Innovation Leader/ Owner

Award winning chef that consistently delivers results with innovative and break through products & concepts for multiple segments in the restaurant industry that drive sales and profits. Jim draws upon over 35 years of experience in companies such as Ignite Restaurant Group, Applebee’s, Culver’s and many other food service brands to strategically drive creativity to new heights.

He is a creative visionary that conceives new product ideas that are executable and easily replicable resulting in consistency of experiences. Additionally, Jim has worked with some key food & beverage manufactures with hands on projects including: Fieldale Farms, Rich Food Products, Golden County Foods and Ventura Foods.  

His philosophy is that his Passion + Creativity = Innovative thinking and Solutions for YOU. This is what he brings to your brand and business: A laser-focus on unlocking your brand's potential - growing sales and profits while supporting you to become a leader your industry. Together we will create a stronger tomorrow that will set your company apart from the rest!


  • Silver Belt Innovation Engineering, Eureka Ranch 2017
  • Culinary Institute of America, Menu Development Professional CE Program, 2005
  • American Culinary Federation, Certified Chef de Cuisine, since 1998
  • University of Houston, Hotel/ Restaurant Management, BS 1992


  • Menu Masters – four-time winner – 2001, 2003, 2009, 2014
  • MUFSO – Iron Chef Challenge – 2008 – Winner - $2500 donation to Sauk Prairie Pro Start
  • Wisconsin Restaurant Association – Mentor of the Year -2009
  • Mustard Museum Iron Mustard Chef Challenge 2011
  • Eric’s Club, University of Houston, Hilton College, induction fall 2016
  • Wisconsin State ProStart Tasting Judge – 2007, 2008, 2009, 2010


Offices in the Midwest & Texas

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